Scotland’s oldest working distillery. Authentic whisky, steeped in tradition
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Bringing together two worlds of passion, the thrill of motorsport and the craft of exceptional whisky, for a series of exclusive Glenturret track-day experiences.
Project Info
The project centred around creating a distinctive visual identity for Glenturret’s motorsport experience, where guests could take to the track before exploring opportunities to invest in the distillery’s whisky casks.
I designed the race car livery to create a bold, unmistakable presence on track, alongside a suite of supporting materials including sell sheets, brand books and promotional literature. The result was a cohesive brand experience that carried Glenturret’s heritage and premium positioning from the racetrack through to the investment proposition.
Discipline
Livery / Activation
Brandbook
Sell Sheet
Information Design
Marketing Material
Motorsport